Your go-to-market strategy as a startup in the healthcare sector is often more complex than many other businesses. Join us for an insight into Regions and municipalities as your potential future customer.
This night will begin with a general introduction to the public sector as a market by part-time lecturer at University of Copenhagen, Department of Public Health, Hans Okkels Birk. The session will be followed by Lars Dahl Allerup, New Business Development Manager at The Capital Region of Denmark (Public Procurement), who will get more into details with the procurement processes of life science technologies.
Tonight’s insight into municipalities will be provided by former MP and Director of Public Affairs at Influenter.dk, Anders Johansson.
The night will finish with a free dinner a networking.
PROGRAM:
16:00 – 16:10 Welcome
16:10 – 16:35 General introduction to the public sector as a market – Hans Okkels Birk
16:35 – 17:05 Regions as a market – Lars Dahl Allerup
17:05 – 17:15 Break
17:15 – 17:40 Municipalities as a market – Anders Johansson
17:40 – 18:00 Panel Debate and Q&A: The Public Sector as Market for healthcare startups
18:00 – 20:00 Dinner and mingle
Contact: peter.lovschall@sund.ku.dk | +45 93 50 91 39