Anne-Kathrine Kjær Christensen started Specifii in January 2015. Specifii is a digital agency that helps customers getting customer insight, improve customer experience and change digital behavior e.g. by engaging the customers in the product development.
Customers are Telenor, Dating.dk, Kropsinstituttet etc.
Anne has more than 8 years of experience from the digital world both working for agencies and clients e.g.:
- E-business consultant for Impact (back then called webdanmark.com)
- Webeditor and project manager in Telenor’s e-business department and later as an external consultant/product owner on a large digital transformation project
- External consultant/product owner for DFDS
- Digital optimization for Dating.dk
- UX work for agencies
Agenda
- Purpose & introduction to digital behaviour change
- Create great customer experiences and change behaviour with strategies from:
- Neuro science
- Rhetoric
- Psychology
- When the strategy backfires:( – risk management
- Feedback and comments
Key take aways
- Learn to create more innovative UX design for digital products
- Get insights from the U.S. Some of the knowledge is from a workshop in Chicago in May about Digital Behavior Change that Macy’s, Estée Lauder, Chicago Bulls, Shopify, Bank of America etc. has attended too.
- Learn to handle risks
