Anne-Kathrine Kjær Christensen started Specifii in January 2015. Specifii is a digital agency that helps customers getting customer insight, improve customer experience and change digital behavior – e.g. by engaging the customers in the product development. Customers are Telenor, Dating.dk, Kropsinstituttet etc.
Anne has more than 8 years of experience from the digital world – both working for agencies and clients e.g.:
- E-business consultant for Impact (back then called webdanmark.com)
- Webeditor and project manager in Telenor’s e-business department and later as an external consultant/product owner on a large digital transformation project
- External consultant/product owner for DFDS
- Digital optimization for Dating.dk
- UX work for agencies
Agenda
- Purpose & introduction to digital behaviour change
- Create great customer experiences and change behaviour with strategies from:
- Neuro science
- Rhetoric
- Psychology
- When the strategy backfires:( – risk management
- Feedback and comments
Key take aways
- Learn to create more innovative UX design for digital products
- Get insights from the U.S. Some of the knowledge is from a workshop in Chicago in May about Digital Behavior Change that Macy’s, Estée Lauder, Chicago Bulls, Shopify, Bank of America etc. has attended too.
- Learn to handle risks
